For Immediate Release

November 14, 2012

For more information:
John Moore
Public Information Officer
Trinity Mother Frances
(903) 531-4542
moorej@tmfhs.org

WINNERS OF 2012 EHEALTHCARE LEADERSHIP AWARDS RECOGNIZED

LAS VEGAS – Some 240 healthcare organizations, representing a broad industry spectrum, received recognition for their outstanding websites and digital communications at a special presentation in Las Vegas on November 14 during the Sixteenth Annual Healthcare Internet Conference.

Winners of the 2012 eHealthcare Leadership Awards were selected from nearly 1,100 entries. A total of 115 individuals familiar with healthcare and the Internet judged the entries. In the Hospital 400+ Beds category, Distinction was awarded to Trinity Mother Frances Hospitals and Clinics - Louis and Peaches Owen Heart Hospital. www.tmfhs.org/heart-hospital. The website was created and is maintained by Catherine Bradley, TMF account manager, and Robert Hilliard, TMF webmaster and web technologist.

“In spite of the unsettled healthcare environment, organizations have accelerated their investment in digital communications,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “Organizations have made major improvements in their websites, increased involvement in social media, more fully integrated newer media outlets with traditional marketing, and expanded mobile efforts to better serve current and future customers.”

Gothberg notes that improvements in websites were largely focused on enhancing visual interest, perfecting navigation, and showcasing key service lines. Videos, audios, virtual tours, social media tie-ins, and calls-to-action now populate many key service sections. “More organizations are also seeing the benefits of integrating digital and traditional media communications,” Gothberg adds. “Digital receives the greatest focus.”

Judges looked at how websites and other digital communications compared with others in their organization’s classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.

The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY. The Sixteenth Annual Healthcare Internet Conference was sponsored by Greystone.Net, an Atlanta-based strategy firm.

About Trinity Mother Frances Hospitals and Clinics
Trinity Mother Frances Hospitals and Clinics includes The Louis and Peaches Owen Heart Hospital, Mother Frances Hospital-Tyler, Mother Frances Hospital-Jacksonville, Mother Frances Hospital-Winnsboro, Trinity Mother Frances Rehabilitation Hospital, affiliated with HealthSouth, Tyler ContinueCARE Hospital, a long-term acute care facility, and Trinity Clinic. Trinity Clinic is the area’s preferred multispecialty medical group, with over 350 physicians and mid-level providers representing 39 specialties in 36 clinic locations serving east Texas. For more information on services available through Trinity Mother Frances Hospitals and Clinics, visit tmfhc.org.

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