September 27 2007 - Pink For The Cure

September 27, 2007

Contact: Rebecca Berkley
Komen Tyler affiliate
Media Relations Chair
(903) 596-3763

News Release

East Texans asked to go Passionately Pink for the CureĀ®

The Tyler Affiliate of Susan G. Komen for the Cure announced today that registration is open for Passionately Pink for the Cure 2007, a national fundraising and education program that makes it easy for anyone and everyone to play a part in ending breast cancer.

"It's that simple," said Rene Syler, a Komen for the Cure ambassador and Passionately Pink's chief passionista. "By selecting a day in October to wear pink and donate $5 or more, individuals and companies can help Komen discover and deliver the cures for breast cancer. As a daughter, wife and mother personally affected by this devastating disease, I understand the urgency to save the one in eight women who will be diagnosed with breast cancer. Wear pink and advocate for a change."

During October as part of National Breast Cancer Awareness Month, the KomenTyler Affiliate is again challenging East Texans to "Pick Your Pink. Play Your Part. End Breast Cancer."

"I want the nation to realize how dedicated Tyler is to creating a world without breast cancer. More importantly, I want everyone living in our community who has been touched by the devastation of breast cancer to know we are fighting for them-by participating in Passionately Pink for the Cure," said Peggy Suggs, President of the Komen Tyler Affiliate.


Simply register at www.passionatelypink.org , select the day in October your group plans to participate and collect donations of $5 or more for each participant. In addition to picking their pink, groups are encouraged to be creative and to make Passionately Pink for the Cure a fun and educational day for all. After registering, participants will receive activation kits with details about the program, uniquely designed pins and creative ways to go Passionately Pink.

For 25 years, Susan G. Komen for the Cure's grassroots activism and research grants have played a critical role in every major advance in the fight against breast cancer. To fulfill its promise to end breast cancer forever, the organization has invested nearly $1 billion in breast cancer research and community outreach programs.

"In 2007, nearly 200,000 new cases of breast cancer will be diagnosed in our country. With the funds raised from Passionately Pink for the Cure last year, we are able to fund research and education programs that will move us closer to a world without breast cancer. I challenge you to go Passionately Pink and play your part," said breast cancer survivor Hala Moddelmog, Susan G. Komen for the Cure president and CEO.

Since its conception in 1999, the Tyler Affiliate's grants are responsible for providing approximately 5,000 mammograms and more than $1 million in services. Grants from Komen have provided breast diagnostic services for those unable to afford them, retreats for breast cancer patients, rehabilitation products, forums for populations underserved and at risk and genetic testing and evaluation for high risk breast cancer patients.

Komen Tyler Race for the Cure began in 1999 and had 2,500 participants. The 2007 Race held on Mother's Day weekend had more than 5,300 participants. For more information about Susan G. Komen for the Cure, visit www.komentyler.org or call (903) 561-6992.

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